💸 What American Advertisers Actually Want Now
Published by OOPSONLINE.IN · Source: TNW · 1 min read · · Updated
🤯 OOPS SAYS
Turns out "vibes" are no longer a key performance indicator. Advertisers actually want business results now, which feels like a bit of a personal attack.
What actually happened
Rob DeSalvo returns as Perion's Managing Director, Americas, on fragmentation, AI and why advertisers now judge partners on business outcomes.
- #business
- #state
- #american