💰 Pizza Delivery Study May Change The Way Sellers
Published by OOPSONLINE.IN · Source: Phys.org · 1 min read · · Updated
What actually happened
What can a pizza shop teach us about the dramatic shifts taking place in consumer marketing? Quite a lot, actually. New research focused on pizza delivery has found that consumer impatience is driving so much consumer decision-making that even location, price and quality can take a back seat. While this study focused on pizza delivery, its findings have ramifications for all business-to-consumer firms.
Key points
- What can a pizza shop teach us about the dramatic shifts taking place in consumer marketing?
- Quite a lot, actually.
- New research focused on pizza delivery has found that consumer impatience is driving so much consumer decision-making that even location, price and quality can take a back seat.
- While this study focused on pizza delivery, its findings have ramifications for all business-to-consumer firms.
Summary based on data provided by Phys.org. Full article available at the original publisher.
- #business
- #pizza
- #delivery