💰 Spirits Giant Suntory Bets on Oaksmith, Jim Beam
Published by OOPSONLINE.IN · Source: The Economic Times · 1 min read · · Updated
What actually happened
Suntory Global Spirits targets India as its third-largest market by revenue by 2030. The company plans to sell locally made whiskies and imported brands. Oaksmith whisky will target mass and mid-premium segments in India. Japanese and American whiskies will capture premium consumers in the market. Suntory will focus on scaling its whiskey business to achieve its ambitions.
Key points
- Suntory Global Spirits targets India as its third-largest market by revenue by 2030.
- The company plans to sell locally made whiskies and imported brands.
- Oaksmith whisky will target mass and mid-premium segments in India.
- Japanese and American whiskies will capture premium consumers in the market.
Summary based on data provided by The Economic Times. Full article available at the original publisher.
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- #spirits
- #giant