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TERO’s 3×3 hoop dream: grassroots first, business later

🏀 Ready For India’s Next Big Hoop Dream?

Published by OOPSONLINE.IN · Source: The Financial Express · 1 min read · · Updated

🍿 OOPS SAYS

"Business later" is a beautifully optimistic corporate promise, but launching 3x3 basketball is the perfect hack for anyone who has ever failed to get ten friends to actually reply to the group chat.

What actually happened

Thailand's TERO Entertainment is introducing the FIBA-endorsed 3x3 basketball format to India, combining grassroots player development with a sports-entertainment model to target urban youth.

  • #business
  • #tero
  • #hoop
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