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Premier League’s new shirt-sponsor economy: Why AI, fintech and tourism are replacing betting brands

📱 Premier Leagues New Shirt-sponsor Economy

Published by OOPSONLINE.IN · Source: The Financial Express · 1 min read · · Updated

What actually happened

The Premier League shirt sponsorship is shifting from gambling to technology, financial services, and state-backed organizations, transforming football’s commercial strategy and fan engagement worldwide.

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