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Gum Wrapper Ingenuity

💰 Gum Wrapper Ingenuity

Published by OOPSONLINE.IN · Source: Forbes · 1 min read · · Updated

What actually happened

In 2001, 24/7 Real Media needed cash and decided to sell a piece of its business. A gum wrapper gambit by their general counsel helped close the long-shot deal.

Key points

  • In 2001, 24/7 Real Media needed cash and decided to sell a piece of its business.
  • A gum wrapper gambit by their general counsel helped close the long-shot deal.

Summary based on data provided by Forbes. Full article available at the original publisher.

  • #business
  • #wrapper
  • #ingenuity
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