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Apple TV raises prices without offering an ad tier, testing how much viewers will pay

💸 Apple TV Is Testing Our Wallets Again

Published by OOPSONLINE.IN · Source: Hartford Courant · 1 min read · · Updated

🍿 OOPS SAYS

Testing our financial boundaries is basically Apple's entire brand identity, but we really didn't need them bringing that energy to our streaming budgets.

What actually happened

LOS ANGELES — Apple TV, the streaming service known for series like “Ted Lasso” and “Severance,” is raising its prices, effective immediately. A monthly subscription will now cost $14.99, up $2. The annual plan climbs by $20 to $119.99. This marks the tech giant’s fourth price bump in the last four years. Other Apple bundle plans are seeing price increases as well. Apple One’s individual plan, ...

Key points

  • LOS ANGELES — Apple TV, the streaming service known for series like “Ted Lasso” and “Severance,” is raising its prices, effective immediately.
  • A monthly subscription will now cost $14.
  • The annual plan climbs by $20 to $119.
  • This marks the tech giant’s fourth price bump in the last four years.

Summary based on data provided by Hartford Courant. Full article available at the original publisher.

  • #series
  • #apple
  • #raises
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